Shilajit is a unique substance found in the majestic Himalayas, Altai, Caucasus and other remote mountain regions. It takes centuries to form through the decomposition of plants and microorganisms, resulting in a rich blend of minerals, fulvic acid and organic compouds. 

The concept for the product photoshoot and stop motion animation was to highlight the Shilajit shots' finest qualities and ingredients while maintaining a minimalistic style that aligns with the brand's identity.