In 2009, the CRUSTUM team opened the doors of their first bakery, and since then, they have been putting in great efforts to achieve excellent tastes, aromas, quality, freshness, and coziness in their baked goods. Using fresh and authentic ingredients, their bakers, pastry chefs, and breadmakers constantly seek new recipes and improve existing ones.

This playful stop motion animation was created to showcase the extraordinary taste and fluffiness of éclairs. Watch as they playfully roll and bounce revealing the very essence of brand’s spirit and identity.